Prima UK

Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.

Real friends matter most

prima loves • Our favourite feel good finds for the month

‘It’s about remembering the WONDERFUL TIMES rather than the sad times’ • As she prepares to take to the stage again in the musical High Society, Felicity Kendal, 79, tells Alicia Lansom why a joyous show is so important right now and how she’s navigated grief since the death of her partner and former husband, Michael Rudman

FASHION • Fashion editor Jo Atkinson brings you great high-street buys, inspiring styling ideas and purse-friendly wardrobe favourites

Sun, sea easy&style • Soak up the sunshine in relaxed shapes, joyful colours and beautifully crafted pieces designed for lazy days and balmy nights

‘It’s possible for JOY & SORROW to live side by side’ • When Rosie Moss, 45, from Kent, found herself a widow at just 38, she searched for a way through the grief – and made an incredible discovery…

Join Prima for our 40th anniversary rooftop book event WITH THREE TOP NOVELISTS • Meet three bestselling authors on a stunning London rooftop

Grandparenting in the MODERN WORLD • While today’s parents face new challenges, grandparents are also facing difficult dilemmas

Why doesn’t anything LAST ANY MORE? • We’re told that modern technology makes life easier, but it so often feels expensive, wasteful and short-lived, says Terry Tavner

‘Could AI be my NEW BEST FRIEND?’ • Whether we like it or not, artificial intelligence is becoming part of everyday life. Writer Christabel Smith put it to the test to see if it can beat getting good old-fashioned advice and reassurance from a real best friend of the human variety

GABY’S POWER OF 3 • TV and radio presenter Gaby Roslin reveals her top tips for the perfect summer barbecue

‘I scoffed at my MOTHER’S SUPERSTITIONS …until I started following them’ • Author Jess Kidd looks at the stories and rituals that ruled her childhood – and asks why they’re still so hard to shake

THE STORIES BEHIND THE SIGNS • Jess Kidd looks at some common superstitions, some of which you may already have in your own repertoire (admit it!) and their surprising origins

PRIMA SUBSCRIBERS get more

GET YOUR YOUR PICTURES PERFECT • Whether it’s deciding the best way to show off your family photos or figuring out exactly where to put that statement piece, hanging pictures well is an art form in itself

‘I feel so lucky to work in the HISTORIC GARDENS’ • After moving later in life, Sharon Bellamy, 58, from Cornwall, found a new sense of purpose in a very special place

prima saver • Expert advice from money-saving champion Mel Hunter on consumer rights and how to squeeze the most out of life for less

SIMPLE solutions • Quick wins, handy tips and expert information to help make your everyday life that bit easier

HEALTH • Health editor Brigid Moss brings you an expert-led section full of advice to boost your – and your family’s – self-care and wellbeing

The 5 most-asked sex questions by midlife women • From low libido to discomfort, here’s how to feel better about sex again

‘Caffeine was giving me panic attacks’ • Lauren Bravo...